the mind behind your project

Strategy + Research

strategy

Everything we design is based on an intentional strategy to ensure it will grow with your business for years to come and help you reach your goals. If you’re still starting out, we’ll guide you through our collaborative process to help you find your brand identity and define your values and goals. For more established organizations, our detailed research can include site visits and interviews to help us truly understand your industry, clientele, and history so we can support your vision for the future.

Throughout the strategy process, we’ll discuss your business’ mission, your ideal clients, and how our designs can best serve you - from making sure your logo will look good printed on your mugs to integrating your website with a client management system to automatically field new inquiries.

human.

integrated.

efficient.

human. integrated. efficient.

strategy offerings

  • Knowing your audience is key to developing a strategic brand and website. What’s important to them? What references will they understand? What app do they usually use to make dinner reservations? We can help you figure out who your ideal customer is, and then how to speak directly to them so when they find you, it’s a perfect fit.

  • You don’t have to build the ship while you’re sailing it. We’ll work with you to figure out your goals and develop them into a clear plan for the short and long term.

  • You’re driven by your passion and values, and it’s important that your customers know that. We help you figure out how to share the “why” of what you do, since that’s just as important as the “what” and the “how,” but often much harder to articulate.

  • Like it or not, social media is a reality for most business today. We can help you find a strategy that works for you and meets your goals, and can put together social media guidelines - from color stories to copy tone - so you can post with confidence.

  • We can help you figure out the best client management system, food delivery app, automated scheduler… whatever you need to bridge your website and the back end of your business. Through industry research and years of experience, we’ll steer you towards options that integrate seamlessly and meet your needs.

  • Also class naming, service naming, even business naming! We help ensure that the name you give whatever you do works with your brand.

want to learn more?

we’ll weave the first thread of your project with a complimentary consultation

digital design with a human touch